About Us

Our Story

Why we're here.

My sales and marketing career started in 1982 and has spanned several industries and countries. In 2008, I discovered the rewards of offering quality products to early childhood educators.

Not only have they been the most enjoyable to partner with, they also have the most important responsibility, teaching children our future.

Bill Wright

Owner / Director of WMW Didactic

How we do things.

To us, a modern kids store means a store built by people that know kids, stocking the best products, not all the products, providing an effortless shopping experience and run by a friendly team, with integrity.

This is how we break it down:

THE SHOP

Inspiring and effortless.

You won’t labor through our store. We hope you’ll be inspired by the constant newness, finding beautiful things at every turn, curated into meaningful collections that reflect your own sense in each stage the little one you’re shopping for, is at. We continuously strive for the WMW DIDACTIC experience to be effortless, from the website to your door.

The team are bend-over-backwards helpful and here to help 7am-11pm, 365 days a year. Plus, we design the website to use one-handed, because what busy parent can spare two?

THE PRODUCTS

Always didactic and functional.

We scour the planet to bring the world’s best educational toys together in one place and we’ll only sell design-led and genuinely useful products. In fact, everything is tested by little ones and approved by their parents before we sell it.

THE PARENTS

Custodians of our products.

WMW Didactic Parents are hundreds of mums and dads who help us fit all our toys on real kids in a real environment, who test (and keep!) every product before we sell it, so we can stand by our ‘genuinely useful’ promise, and who operate our customer service every waking hour, every day of the year, so you can talk to someone who cares and understands. Of course, many of us here at WMW DIDACTIC PRODUCTS are parents too!

THE KIDLY WAY

Helpful, Friendly, with Integrity.

To put it simply, how we behave trumps everything. So much so, that over the last few years we’ve crafted a set of values to live by 👇

Our Values.

I’d always said to myself if I ever started a business I’d also always do business in a nice way; I’d only ever sell things I’d want in my own house and for my own kids, I’d do right by my colleagues who had taken a chance in joining me, and by our customers who could easily shop elsewhere.

So, we may just be here because I wanted to open a shop but we run our shop with these guiding principles always front of mind.

WE BELIEVE:

– Shopping for little ones should be as enjoyable as shopping for yourself.

– In always being helpful, and always being here to help, no matter what.

– We’re all in it together. So be nice to customers, suppliers and each other. Do not assume equality, inclusion and tolerance is everywhere. Champion it at every opportunity.

– In continuously listening to our customers, and acting upon what they say.

– Style and substance can coexist, so great quality, design-led and genuinely useful things are all we’ll ever sell.

– In taking responsibility – we continually strive to lessen the impact we have on the environment.

Our Mission.

To promote play as the key to developing a passion for education and at the same time grow important lasting relationships with our educators, families and friends.

ABOUT US